WL-001 deadlines, Bluezone shifts, Tellason and Weirloom shoots, and more fades
Reflections from Copenhagen Fashion Week, a few strong fade contenders, and your last chance to pre-order at €180
Tellason returns, Bluezone evolves, and I’m finally plugged back in
From fabric to finishing, these are the details that set Weirloom apart.
Practical tips to wear, wash, and care for your jeans the right way—from the first soak to long-term fades.
It’s not about wearing them forever—it’s about how they’re made. And the WL-001 is made to fade!
Ruedi asked for it, I said yes. Now you can pre-order it—just in time for fade season.
First drop shipped. Summer break starts. New Flat Head profile live.
The Weirloom launch moves forward, buying guides get an upgrade, and Redline Rally winners take the stage
You don’t have to sacrifice character for comfort
The best-value selvedge jeans—and a new fade contender for 2025
Chambray shirts, updated guides—and no more Weirloom launch talk (okay, maybe a little).
