Practical tips to wear, wash, and care for your jeans the right way—from the first soak to long-term fades.
It’s not about wearing them forever—it’s about how they’re made. And the WL-001 is made to fade!
Ruedi asked for it, I said yes. Now you can pre-order it—just in time for fade season.
First drop shipped. Summer break starts. New Flat Head profile live.
The Weirloom launch moves forward, buying guides get an upgrade, and Redline Rally winners take the stage
You don’t have to sacrifice character for comfort
The best-value selvedge jeans—and a new fade contender for 2025
Chambray shirts, updated guides—and no more Weirloom launch talk (okay, maybe a little).
Pre-orders now close Sunday at midnight. This is the final window.
And it's your last chance to get them at the pre-order price.
The WL-001 vs. Iron Heart 634, Tellason Sheffield, Samurai 510, and a dozen more
This latest prototype is 99.9% final (and already moulding to me).
