3 Highlights from This Week (... and a Pic of Me in Shorts! 🫣)

You know those weeks that feel like you blink and it’s gone. It’s been one of those, my denim people. But in a good way.

TRADE SHOW

Bluezone in Munich Was a Blast! And Hot! 🥵

On Monday, I flew to Munich for the Bluezone trade show. What an experience. Great show, great people, great party!

Hot stuff, quite literally, as you can see below. No denim in that outfit?! Yeah, I’ll go to a denim show and not wear denim and so what? (I was there when they wrote the “rules” on raw denim, so I think I’m allowed to break them.)

A special thanks to Bluezone’s organiser, Sebastian Klinder, and his team for inviting me (again).

Wednesday evening I arrived back home in Hørsholm, a little tired but very energised at the same time.

EVENT

Brund x Red Wing 20YRS “Reworking an Icon” Boot

Yesterday, Brund launched the 20YRS collab boot with Red Wing Heritage, titled “Reworking an Icon”.

Only 20 pairs were made and they were flying out the door! If there are any left by tomorrow, they’ll be online—but I wouldn’t count on it, so you better get your ass down to Brund if you want to get your feet into a pair of these!

NEW RELEASE

SOSO Brings a Heavy Flannel in an Instant Classic Ombre Colourway

Today, at 6PM CEST, SOSO releases their new heavy flannel, which Bryan has written a few words about on the blog.

The first 20 SOSO Members can order one at a very special three-digit price that starts with a 1! 😉