Something To Be Thankful For ...

We don’t celebrate Thanksgiving here in Denmark, but this week did mark something I’m incredibly thankful for:

On Tuesday, November 25th, my wife and I celebrated our copper wedding anniversary—exactly 12.5 years of marriage. It’s a tradition in Denmark (and a few other places in Europe), and we spent the day together, with our kids, and with her parents ❤️

Speaking of Thanksgiving, while the holiday itself hasn’t reached our shores, the commercial ribble effect has. Black Friday has turned into a month-long sale. I’m calling it Black Craziness.

Honestly, I’m quite torn about it. On one hand, my business depends on people shopping, and I do like to do a good deal myself. But Black Craziness is feeding our hyper-consumer habits, and eroding the value of well-made and fairly priced things.

That’s why I’m not offering any Black Friday discount at my own brand, Weirloom.

But I’m not judging. I just hope you’ll think twice before you shop this weekend (or any other time, for that matter). Ask yourself if you really need it; if it’s ethically made and repairable; if it’ll look good after years a wear/use.

And if you are looking for a good deal this weekend, I’d start the hunt with the sales and deals I’ve rounded up below.

15% Off (Almost) Everything at Redcast

The sale at Redcast Heritage is still on, and the Spanish retailer is knocking 15% off all orders. Just use the code BF2025 on checkout.

15% Off at SOSO This Weekend

If you want selvedge jeans tailored to your exact specs, SOSO’s offer is hard to beat. They’re taking 15% off sitewide until Sunday. That includes their custom jeans, denim shirts, and jackets—all handmade, with tons of fabric and fit options to choose from.

$79 Cone Mills Selvedge Gustin Jeans

Gustin’s running a pre-order campaign for jeans made from 14 oz. Cone Mills selvedge denim—either in indigo with tonal stitching or a black warp/weft version.

Both go for just $79, and they’re funding fast. If you’ve been curious about Gustin or just want excellent denim at an almost-unheard-of price, this is one to jump on.

The American cut-out-the-middle-man-brand also still has a 50% off surplus stock sale that you can shop here.

20% Off at Brave Star + Mystery $88 Jeans

Brave Star’s $88 selvedge jean deal drove a lot of interest in the newsletter I sent out last Sunday. Now they’ve widened the sale:

20% off Black Friday specials, including some of their most popular fits and denims. If you missed out last time, now’s the time to browse.

Some More Deals and Sales You Should Check Out

Here’s a quick-hit list of other standout deals—whether you’re hunting denim, boots, or just something new to add to your rotation:

• Iron Shop Provisions – 15% off Iron Heart and Samurai, 20% everything else (except Alden)

• Independence – 30% off everything

• Railcar Fine Goods – Up to 60% off the brands they sell

• Blue in Green – 25% off storewide

• Those That Know – Up to 60% off

• Cultizm – 25% off selected brands and items (use code: BW25)

• Tendrel – 30% off sale, 15% off Iron Heart, 25% off the rest (not Red Wing)

• Kato – Up to 50% off jeans, shirts, and more

• Companion Denim – 20% off sitewide (use code: 12YEARS)

• Hatchet Outdoor Supply Co. – 25% off sitewide

• The Rite Stuff – 25% off in-stock items

• Loyal Stricklin – 25% off your order (excluding leather jackets)

• Rugged Gentlemen Shoppe – 15% off everything (Code: RGS15)

• Blue Beach Denim – 10% off sitewide (use code: 25BF10)

All the Best Sales, All in One Place

There are plenty more deals out there this weekend—from many of the shops and brands I trust and recommend. I’ve rounded them all up in one place: The Denimhunters Sales page: