It's Black Friday at Denimhunters Too

Black Friday. Black Week. Black Month. It’s everywhere—and honestly, I think it’s gotten out of hand.

At the same time, I’m not pretending that I’m not part of it. I won’t turn off the site, preventing you from finding stuff you’d like to buy.

I do want to help you find stuff worth wearing and keeping. And if it’s a good deal you’re looking for, I now have a solution for that too: The Denimhunters Sales page.

This is something I’ve wanted to build for a while: A running list of seasonal offers and deals from brands and shops we trust and regularly.

There are plenty of other sales roundups out there. This is my take. A little more editorial, a bit more selective—built the same way I approach the rest of Denimhunters.

In January, the site turns 15—which is a bit surreal. For the first decade, Denimhunters made next to no money. I kept it alive because I loved working on it. (Still do.) What changed was the way we approach buying guides—helping readers find what they were already looking for, and giving context to make informed decisions.

The Sales page guide fits that arc. And while the timing might feel a little contradictory to my feelings about Black Craziness, from a business perspective, it couldn’t be better.

Putting Together a Wish List?

Alongside the Sales page, we’ve also published this year’s gift guides—three in total, sorted by budget and built to be easy to browse or forward:

• Gifts Under $150

• Gifts $150–$400

• Gifts Over $400

And we’ve updated the guides from previous years, and I think they’re still well worth a visit. You’ll find all of our gift guides here.

There’s no denim in this year’s guides, so if that’s what you’re after, start here:

• Selvedge Jeans Masterlist

• Denim Jacket Guide

• Denim Shirt Guide

Good luck with your hunt,
Thomas