You’ve Got 48 More Hours to Pre-Order (Thanks to Heddels)

Today was supposed to be the last day to pre-order the ‘First Edition’ Weirloom jeans.

But yesterday, something happened …

Heddels published a piece about Weirloom! You can read it here.

It’s not a deep-dive review—because how could it be, the jeans don’t exist yet.
But it is a real stamp of approval. And the timing couldn’t be better.

I’ve known Nick Coe (founder of Heddels) for a long time—we launched our sites just months apart back in 2011. He and David Shuck have built their platform into the go-to source for news in our scene. But even with my direct line to them, it was never a given they’d feature Weirloom—so I’m truly grateful they did.

That’s why I’ve decided to extend the pre-order window by two more days—to give Heddels readers a fair chance to get in on this.

Pre-orders now close on Sunday, May 25, at midnight (CEST).

This is the final window to get a pair of the ‘First Edition’ jeans at the pre-order price of €180. After Sunday, the price goes up—and your size might not even be available.

Production starts next week, and the jeans ship to customers in late June.

If you’ve been thinking about it—or know someone who might want in—this is it:

Psst … you can actually help me close with a bang even without pre-ordering:

Know someone who lives in jeans? Who cares about quality? Who likes to be first, and not have the same as everyone else?

Tell them about Weirloom 😉 

Forward this email or share these links:

• Product page: https://weirloom.com/products/wl-001

• Fit guide: https://denimhunters.com/weirloom-fit-guide/

• FAQ: https://denimhunters.com/weirloom-faq/

Or share it on Instagram, Facebook, LinkedIn, via smoke signal. Whatever works!

Thanks again for being subscribed—and for being part of this.

Best,
Thomas