Weirloom FAQ and a 'How to Wear Double Denim' Style Guide

New photos are coming. A press release is next. But this week, it’s all about answering your questions about Weirloom

Author

Thomas Stege Bojer
April 25, 2025

It’s been just two weeks since I shared the link to the Weirloom product page here in my newsletter.

At first, only a small group of you got it—those who’d clicked in that newsletter I sent out three weeks ago asking, “Would you buy a pair of jeans from me?”

Then, last week, I opened it up to everyone, and announced it on Denimhunters.

And now, with pre-orders rolling in, I just want to say: thank you 🫶🏻🥹

Every single pre-order means a lot to me. Especially because Weirloom is a brand you’d never heard of before. There are no fit photos (yet). No label shots. Just a story, a product page, and—if I’ve done things right—a sense that you’re getting something thoughtful and worthwhile.

Amazingly, most of the pre-orders so far have come from people I don’t yet know personally. Which makes this feel all the more real—and tells me this quiet launch is doing what I’d hoped it would.

That said, I’ve had a few good questions come in, like this one:

“Will my card be charged right away?”
Nope. Nothing is charged until the jeans are ready to ship.
Your payment details are collected, but the order just sits there—pending—until I hit the button.

And I’m sure others are wondering the same. And maybe have other questions. That’s why I’ve just publish an FAQ about Weirloom over on Denimhunters:

If your questions aren’t answered there, don’t hesitate to reach out. Just hit ‘reply’ and shoot me an email.

And if you’re ready to pre-order—or just want to check the jeans out again—here’s the link to the product page: THE FIRST EDITION WEIRLOOM JEANS

Oh, I almost forgot about the “new photos” and “press release”:

This morning, I was out doing a photoshoot with my friend and mentor, Brian aka @oddhunt. The new photos will be ready next week. And that’s not all.

This is Brian, doing his thing

And next week, once the new photos are ready, I’m planning to send out a press release. So far, I’ve only shared about Weirloom on my own channels—through this newsletter and on the blog. Now, I’m ready to take things a bit more public. So with a bit of luck, you might see the story pop up in a few other places too. Fingers crossed 🤞🏻

NEW ‘HOW TO WEAR’ GUIDE

Double Denim Done Right

Wearing a denim jacket with jeans? It’s one of the best combos in menswear—when it’s done well. In our latest How to Wear guide, Bryan and I share 11 practical tips to pull it off without looking like a denim cliché.