Only 100 Pairs of These Will Be Made!

I’m SO excited to share this with you!

If you’ve read my newsletters over the last two weeks, maybe you've guessed what I’ve been working on. If you’ve visited Denimhunters within the past couple of days, you might’ve caught it there.

But if you haven’t done either, then here’s the big announcement:

I’M LAUNCHING A JEANS BRAND!

It’s called Weirloom—and it’s built to do things a little differently. Not mass-produced, not over-designed. Just a really good pair of jeans, made with intention and sold on pre-order, at a fair price.

There are only 100 pairs in the first edition—and they’re already moving.

Want to know what makes them different? I’ve written the full story here: