Would you buy a pair of jeans from me?

For more than a decade, I’ve been helping denim lovers like you find the right pair of jeans—through Denimhunters, buying guides, one-on-one advice, and behind the scenes in the denim world.

But I’ve never created a pair of jeans for myself—or for you.

Until now.

I’m not ready to tell you everything just yet. No big reveal, no pitch. Just a simple question:

Would you buy a pair of jeans from me?

If that sparks a yes (or even a maybe), I’d love to take you behind the scenes of what I’ve been working on.

It’s a small, personal project. Something I’m proud of. And honestly, something I’m quite nervous to finally share.

I mentioned it briefly in a newsletter a few weeks back, but today marks the real beginning of the story.

Click below if you want to follow along from the start: