Small Style Tweaks, Big Impact: Presenting The Rugged Rules

2025 is the year we’re focusing on denim style—because let’s be honest, even the best raw denim won’t do much for you if the rest of your outfit isn’t pulling its weight.

That’s what we’ve been tackling this year—starting with our Selvedge Style FAQ, then looking at the best and worst colours to wear with raw denim, and most recently, breaking down key denim trends for 2025.

Now, we’re taking things a step further with The Rugged Rules—simple, practical guidelines for refining your heritage-inspired fits.

The Rugged Rules: 10 Guidelines for Heritage Style

These aren’t hard-and-fast rules (because honestly, who wants to be told what to wear?), but they’re solid advice for making sure your rugged outfits look intentional, not accidental.

It’s about the little things—like balancing layers without adding bulk, making a statement without overdoing it, and why an empty belt loop is a missed opportunity.

If you’ve ever wondered why some outfits feel effortless while others feel off, The Rugged Rules might be exactly what you need. A few small tweaks can make a huge difference, and this guide breaks it all down in a way that’s easy to apply.

Ready to fine-tune your style? Check out The Rugged Rules and make 2025 your most stylish year yet.