New Year, New Pair? Start Your 2025 Fade Project Here!

Happy New Year, denim people! 🥳🍾 And congratulations to all Indigo Invitational Y4 finishers! 🏁🙌🏻

12 months in one pair of jeans is no small feat. I’ve done it before, but not on a schedule like this (… it’s the first time I actually finished this thing 🫣).

I didn’t put in all 366 days, and I didn’t count, but I guess I got in some 310-320 days of solid wear. The 14 oz. Iron Heart selvedge we used for the Swiss Jeans Freak collab jeans is tough and exceptionally stubborn to give up its indigo (which it has loads of)!

With the Indigo Invitational officially over, I’m hanging up my IHxSJF-634 jeans—quite literally, they’re going up on my wall of fade.

And that means I’m looking for a new fade project. I have a few pairs I’ve had in rotation earlier, but it would be nice to start something completely fresh.